Disrupting The Customer Experience
Whether it is surveys, buying behaviors, customer feedback or data gathered through listening on social channels, there is a lot of data out there about your customers – who they they are, how many...
View ArticleThree Ways To Identify A Potential Technology Disruption
When it comes to the stock market, weather, and technologies, wouldn’t you like to be able to predict the future? When it comes to the stock market there all kinds of models – from throwing darts to...
View ArticleWhat Is The Right Place For KPI’s?
Note: Sometimes WordPress confounds me. I originally wrote and posted this on Thursday, not realizing until Saturday that it wasn’t actually showing up in my feed – thanks JKO. I am not going to bore...
View ArticleThe next Altimeter report
We started revving up the research engines here at the Altimeter Group last fall and now you will begin to see the results of that effort. First new piece of research out of the gate will be my...
View ArticleAre you prepared for a social media crisis?
Wherever you turn, talking heads are espousing the value of social media. And companies have drank the cool-aid getting on first Facebook and then Twitter. Now “everyone is doing it.” Companies are...
View ArticleStaying Safe On Facebook
Last week I had the opportunity to teach the social media component of the strategic communications course for a group of U.S. Navy senior leaders, both military and civilian, at the Naval Postgraduate...
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